Raising Cancer Awareness and Supporting the Halton Community
Client Name:
Cheshire & Merseyside Cancer Alliance
Project Overview:
Locals Touched by Cancer Regularly Attended Wellness Sessions
Podcasts Recorded and Produced
Bespoke Cancer Awareness Animations Created
People Reached Through a Cancer Awareness Social Media Campaign
Project Aims:
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Raise awareness about cancer symptoms and encourage early screening within the Halton community
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Provide creative and emotional respite for individuals affected by cancer in Halton
Include infographic of key project aims
The Solution:
We ran creative wellness workshops for adults affected by cancer, combining various creative activities with discussions on symptoms and screening options. We also collaborated with Halton Cancer Support Group who provided a Cancer Support Worker to be present during all of our workshops.
To further raise awareness, we launched the Touched by Cancer podcast, featuring interviews with local community members. We then created awareness-raising animations based on the podcast episodes and used this content in a comprehensive organic social media campaign.
The Outcome:
The project was a huge success, engaging 24 local people in our wellness workshops for those affected by cancer. The Touched by Cancer podcast generated strong interest, with 83% of listeners more likely to consider early cancer screening after tuning in. Our bespoke animation series effectively conveyed key cancer awareness messages, engaging a wide audience and reinforcing the importance of early detection. The organic social media campaign reached 18,000 people, with 946 clicking through for more information on screening.
Touched By Cancer Podcast:
Touched By Cancer Animations:
Feedback:
“It got me out of the house. It provides a feeling of achievement, and everyone was supportive.” — Cuppa ‘n’ Create Attendee
“She asked if we could identify others with similar diagnoses to meet and talk to. I feel she wouldn’t have asked if she hadn’t felt part of something special here. This shows how well this project works!” — Nicola Donoghue, Halton Cancer Support Operations Manager
Let’s Work Together: